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How to Flourish: Focus on Personal Growth
We don’t always talk about personal growth, but it should be the topic of conversation or at least the topic of thought. How do we flourish in such a busy world? Here are ten steps to encourage your...
Re-evaluate Your Time Management Skills
Time management is something we all strive to improve. When you think you have it down to a science, a big project comes along and stretches us. But we all know that time management is the key to...
Be a Showstopper at Your Next Trade Show
Trade shows can be tricky. They can cause a lot of anxiety when you are preparing for the unknown. Luckily, there are some steps you can take to ensure you are successful. Here are a few to add to...
Using Public Relations to Your Advantage
Public relations help your company look good in the eyes of the public and create more sales. PR can be a powerful marketing tool because it is regarded more highly by consumers, given that it is a...
Your Mini-Guide to Business Branding
Branding helps your business create the desired image of your company by clarifying and expanding what your company stands for. According to Kotler and Keller, "Branding is endowing products and...
Hard vs.Soft Selling
Selling isn’t easy, no matter what you’re selling. How do you know which tactics work best and in which situations? Check out the difference between a hard sell and a soft sell below to determine...
5 Ways to Reconnect To Your Audience
The last year and a half with the COVID pandemic has been highly disruptive, breaking relationships and forcing distance between people in all facets of life. Business hasn't been excluded from that...
Your Guide to Advertising on TikTok
TikTok is a fast-growing social media platform that your business can incorporate into its marketing strategy. TikTok is an optimal marketing platform because it has a large, highly invested user...
Are You the Best Leader You Can Be? 10 Questions to Ask Yourself
Are you a new manager? Or an old pro? Or somewhere in between? It really doesn’t matter because there’s always room for sharpening your edge as a leader. Here are ten things you should ask yourself...